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TUTORIAL: Includes 1,029 words in correct APA format
Team Assignment: Memo to Business Partners
Resources: University Library, Internet
Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.
Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:
· Describe the results of your competitive analysis.
· Explain the characteristics of the market niche to which the product or service will be targeted.
· Provide your recommendation of brand characteristics that will support the total product’s value.
· Specify the overall value proposition of the total product
· Recommend unique product characteristics that will appeal to the targeted market niche.
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